Nina Persson for Vs. Magazine

For the third issue of Vs. Magazine, which hits the streets world-wide beginning of August 2007, I photographed Swedish lead singer Nina Persson of The Cardigans. It was shot on the streets of New York City’s Meatpacking District. Vs. Magazine is a large format fashion magazine rooted in Copenhagen, Denmark. It was founded in 2006 and I had the pleasure of being the founding photographic director on the first three issues.