I’ve been called many things, but never a ‘Global Nomad’. That is none-the-less the title of a Q&A I recently did for Bang & Olufsen’s B&O PLAY The Journal. The interview is written by Carla Camilla Hjort, founder and CEO of ArtRebels. She caught up to me while I was doing field research in Mumbai, India. I’ve collected images from that same trip to illustrate the process of business ethnography which helps companies develop relevant products for consumers in emerging markets. The interview can be read in it’s entirety following the link below the slideshow.
While traveling in the Philippines, one of the most exciting emerging markets, earlier this year, I did an interview with Peeps Forum, a nascent blog for people interested in people. The story was the first to be posted on Peeps Forum when it launched earlier this week.
In the interview I talk about my work as a visual ethnographer and how I’ve developed a methodology applicable in a business context. For instance, when international brands develop products for the booming middle-class in emerging markets, precise, ground-level information about culture, trends and aspirations is crucial in order to become relevant for these consumers.
A new thesis on Visual Ethnography is using Jacob Langvad Nilsson as one of the case studies. Sarah McMahon, a senior at Indiana University is currently pursuing a double degree in Neuroscience and Ethnographic Photography.
The thesis titled “Ethnographic Photography” serves as a great introduction to the discipline for aspiring sociologists and anthropologists and touches on various use cases for Ethnographic Photography. (more…)
Africa is currently the world’s 2nd fastest growing region, as statistics have shown that the region’s poverty rate is falling while over 90 million of its households have already joined the world’s consumer class, which marks a 31 million increase in less than a decade.
However, according to McKinsey Global Institute, the continent must accelerate the creation of wage-paying jobs in order to sustain their success as well as ensure that any growth they show can be experienced by the majority of Africans. (more…)
When we think of Africa, usually what comes into mind is political conflicts, if not bloody wars, poverty and famine. But something has changed. Looking closer and you will discover the growth of the middle class, which will big part of an answer to the future growth development of Africa. According to a recent report it is projected that in the next 50 years the middle class of Africa will have its growth to more than a billion people. Wall Street Journal`s Patrick McCarty delivered a report from African Development Bank that says challenges will keep on closing on middle class among continents economic powers. (more…)
“John Wayne as Proctor of Nature” is an 8-page feature on the land conservation in United States for Nordea Invest Magazine. Together with journalist Anders Haahr Rasmussen, we traveled to Colorado to document a story about American landowners who donated their land for the sake of protection of nature, essentially to avoid any future developments.
Africa is the hot prospect for most international investors and multinational organizations. Often dubbed the next China, the rising, Africa consumer is now in the center attention. In this article we will look at the development in consumer market in mainstream Africa, since it levels to the other countries which competes on Fast Moving Consumer Goods (FMCG) and consumer-discretionary products. (more…)
“Searching for Latin America’s Economic Transformation” is a 14-page feature on the economic transformation in Latin America for Nordea Invest. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile to document life and development as seen from the perspective of the citizens living in these booming economies.