The New Gold Rush: Digging for Billions in Emerging Markets

One of the most important events in our modern, economic history, even surpassing the Industrial Revolution in significance, is the rise of emerging markets. Nations that used to be written off as mere consumers of international products if not bilateral foreign aid, are fast maturing, getting empowered and are starting to exercise influence over international trade. (more…)

The New Gold Rush: Digging for Billions in Emerging Markets

One of the most important events in our modern, economic history, even surpassing the Industrial Revolution in significance, is the rise of emerging markets. Nations that used to be written off as mere consumers of international products if not bilateral foreign aid, are fast maturing, getting empowered and are starting to exercise influence over international trade. (more…)

Brazil’s New Middle Class is Shopping on Credit

As the world’s 7th largest economy, Brazil has shown great growth across numerous industry sectors over the past years. Last year alone, Brazil’s economy managed to increase by an impressive 7.5% with the finance ministry predicting an overall annual growth of 4.5% this year. It is interesting to note that Brazilians have peculiar shopping habits that have in a more focused perspective led to far reaching economic implications.

Most retail stores in Brazil now allow residents to buy items and pay for them in installments. This culture has in turn encouraged more Brazilians to spend money on items, which in the first instance, they do not really require. (more…)

Tapping Into Indonesia’s Global Economic Potential

Indonesia has a vast wealth that can potentially catapult its economic standing to the highest level of global economy joining the ranks of such European countries like the United Kingdom and Germany in a matter of a few decades. Today, Indonesia is ranked 16th on the world’s largest economy and the largest among Southeast Asian nations which indicates the rapid economic booming largely due to huge domestic consumption and growth in production. It was estimated by some economic experts that Indonesia would reach a ranking of 7th largest economy by the year 2030 surpassing other countries in Europe. Now that Indonesia is garnering more international investors it could do so much more to reach the highest economic growth potential. (more…)

In China, Lifestyle Counts as Much as Work

The younger generation in China is now leading a new work lifestyle where they prefer to leave one job before landing on another in order to get time to fulfill their personal interests. This trend has been termed as naked resignation because one leaves a job with no other job at hand.

A study shows that a number of youth in their late twenties now say that they feel bored and unchallenged in their current jobs even after doing them for a period of less than five years. Overtime no longer motivates the younger generation. A young Chinese employee preferred to leave his job so that he could have time with his hobbies. He loves movies, so he gathered some of his friends and they acted one of them in a period of three months before going back to work in a period of three months. (more…)

China’s Megalopolises: Development and Challenges

This particular growth of cities in China is powered equally by the initiatives its government has been pushing through for the past few years as well as the extensive internal migration of the Chinese population looking for better lives. The government’s relationship with its massive population is a difficult one primarily because of the contrasting objectives they are trying to achieve.

Policies to regulate internal migration as well as to prevent the country’s population to balloon rampantly were implemented by the national government. However, the desire of the local governments, particularly the provincial ones, to provide enticing consumer markets as well as an adequate pool of labor for potential investors outweighed these policies. (more…)

Counterfeiting and Malinvestment in China

A consumer spending of 2.29 trillion for this decade, China is on top of the list of prospected markets for retail and manufacturing. The purchasing power of the Chinese market brought high hopes among international brands but this hope is still being held in hiatus due to the massive counterfeiting in the red nation. What is the real score of fakery in the country? This article is here to draw some of the fine lines on the status of the notorious markets of China and the case of malinvestment in the Chinese Economy. (more…)

A Better Market: Chinese Consumers Bids Farewell to Fake Products

Once dubbed as the hub for product counterfeiting, China’s market is now turning away from fakery as consumers prefer original products. With the strong campaign against fake products, most of the consumers have now raised the likeness to the real branded ones. Try walking into metropolitan China with a fake Gucci bag and you will surely have people looking at you. Indeed, this transformation has brought high hopes to international manufacturers given the fact that China is seen as the largest market with a potential additional consumer spending of 2.29 trillion or 19% of the forecasted world additional spending of 12 trillion for this decade. (more…)

Indian Men Becomes Sophisticated Consumers

India’s modern retail format is changing. What was traditionally primarily women’s domain, is now joined by a growing force of brand and product conscious men. For India’s modern man, shopping is no longer reduced to the absolute necessities. They are increasingly shopping for discretionary products such as apparel, accessories, gadgets, and grooming products, just like their female counterparts.

An article posted recently in India Times revealed a big change on men’s approach to shopping. According to the management of one of the biggest shopping centers in India, the Damodar Mall, the number of men found shopping is increasing dramatically. In one study, it was found that 40% of the customers lining up in the cashier’s area were men. The increase in the number of Indian entrepreneurs who engaged into selling men’s stuff is also a good proof that market is booming.

Indian Men’s Attitude Towards Shopping is Changing

Today it is not only women who love to treat themselves with expensive clothes, flashy gadgets, and other less-than-essential, material things. Through the past years, men were able to unveil the feeling of contentment, excitement and thrill when one goes on shopping. They have realized how essential it is to at least please yourself after a hard day work.

This leap of change happened in the life of Satish Kumar, a 43-year old techie from Delhi. Kumar was once one of the millions of men who find shopping to be not a wise act from someone who’s working so hard for his every earned penny. He never had a quality shopping time with his mother and wife for he really find it boring and tiring.

When the Kumar family decided to divide the shopping chores at their home, Kumar was assigned to take full responsibility on lugging the groceries from a shop. Things went a bit uneasy for Kumar at first. But, a never-expected-to-happen event took place when the Kumar family went on an unplanned shopping.

At the end of that day, Kumar found out that he spent 50,000.00 rubies (USD 992.00) on shoes, a jacket for the upcoming winter, and three formal shirts. Those items were not needed by Kumar that much, he just felt that strange feeling of being attracted to expensive things.

Kumar is now one of the thousands of men whose view about shopping is changed. One obvious proof of the increasing rate of the number of men who just recently indulged into the addictive world of shopping is the increasing number of businesses and clothing line who specializes on men’s garments, accessories and stuff.

What Changed In Their Way of Thinking?

Just like any other things in this world, the change on men’s point of view about shopping has surely reasons behind. Experts consider the following facts as few of the factors that are believed to be the cause why men started to love shopping: a good shopping environment which includes the structural design of the establishment, wide variety of products displayed, the convenience of being able to find all the needed things in just one roof, unending sales and discounts from their favourite brands and an increasing number of metrosexual men.

Another thing that obviously convinced men to spend part of their earnings on shopping is on how they prioritize their look now more than ever. Men became more conscious on their physical appearance making them patronize beauty products created for them. Some considered this as something very gay, but others take it as a man’s way of showing they care about how they look too.

Shimmering Blings

Another unexpected thing that men started to love is the gleam of luxurious jewelries. Although up to this time women are still as addicted to diamonds and gold as before, some men have started to collect jewelries just like some elite women of the society. It was actually recorded that India has the third largest men’s luxury jewelry market according to the Euromonitor 2011’s report. Their findings undeniably show how India’s retail market is changing. Because all things about shopping became so easy since the time that all-in-one malls were created, shopping has become more fun than ever. Good thing that men were able to appreciate it now.

Source:
India Times, ‘Men, Why even they shop till they drop?‘, March 11, 2012