Searching for Latin America’s Economic Transformation, Nordea Invest Magazine No. 3 2012

Additional photographs from the recent editorial commission “Searching for Latin America’s Economic Transformation” for You can read more about the story and see the video from the story here. You can read the entire article on Nordea’s website.

Great Santiago Tower

São Paulo, Brazil

Motoboy Company São Paulo Brazil

Motoboy Company São Paulo Brazil

Salon in Favela Paraisopolis, São Paulo, Brazil

New middle class in emerging markets

Favela Brazil

Emerging middle class in Latin America

Buenos Aires Argentina

Casa Bahia in Favela Paraisopolis

Carlos Figueroa, Santiago de Chile

Military in Santiago de Chile

Cityscape of Santiago de Chile

Santiago de Chile

Searching for Latin America’s Economic Transformation

From economic crisis to booming growth lead by a new, large middle class, the countries of Latin America is undergoing an economic transformation. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile for Nordea Invest, to document what is hidden behind the impressive statistics. The result is this short video embedded below, a feature in Nordea Invest Magazine, in print and on a new iPad App, as well as a travel journal on Facebook. Spoiler: speak and texts available in Danish only.

Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Visual Ethnography
Visual Ethnography

The Brazilian Dream: Thiago for Visual Ethnography

Thiago Vinicius is part of the group that created the Community Bank Sampaio Union, at Jardim Maria Sampaio neighborhood, São Paulo, which provides micro-credit and prints its own currency, the “sampaio”. The Brazilian Dream‘ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.

Book Preview: The Brazilian Dream

Over the last six months I’ve been traveling throughout Brazil to photograph Brazilian youth for a new, upcoming book. ‘The Brazilian Dream’ is a portrayal of the rising new generation Brazilians, with focus on their dreams and desires. We’ve made a huge, qualitative research in four Brazilian cities; São Paulo, Rio de Janeiro, Recife and Porto Alegre.

The final report will include 25 case studies of ‘transformers’ – young people from all social groups, who are working passionately to improve their country. The research is made by BOX1824, and the report will later be part of a bigger, more extensive research on youth culture and consumer behavior across the Emerging Markets called The BRIC Project.

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

Moving to São Paulo

So, the time has come to move to Brazil. The whole last week I worked hard to finish all the projects I was working on, packing my stuff and close everything down in Copenhagen. I arrived in São Paulo a few days ago and moved into the apartment I’m renting the first month. It’s an old 24th-floor penthouse apartment located in downtown São Paulo. Attaching a picture of the view from my window. São Paulo is a big, big city. Unofficially, 20 million people are living here. If you love burning hot concrete, tropical rain and traffic chaos, this is the place to be.