Observations of an observer

Peeps Forum website
Peeps Forum website

While traveling in the Philippines, one of the most exciting emerging markets, earlier this year, I did an interview with Peeps Forum, a nascent blog for people interested in people. The story was the first to be posted on Peeps Forum when it launched earlier this week.

In the interview I talk about my work as a visual ethnographer and how I’ve developed a methodology applicable in a business context. For instance, when international brands develop products for the booming middle-class in emerging markets, precise, ground-level information about culture, trends and aspirations is crucial in order to become relevant for these consumers.

You can read the entire interview at Peeps Forum.

The Brazilian Dream: Visual Ethnography

Thiago in front of the community center Casa da Mulher (Women’s House) which also facilitates União Sampaio.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

The Brazilian Dream in São Paulo, Brazil

“Smile” (Sorria). Paulo is experimenting with public manifestations.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.

'O Sonho Brasileiro' (The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824

Natalia, Recife, Brazil for BOX1824

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.

This is a photograph of Natalia, Recife, Brazil for BOX1824 for Visual ethnography by Jacob Langvad Nilsson.

'O Sonho Brasileiro'(The Brazilian Dream) - Visual ethnography by Jacob Langvad for BOX1824